"Almost everything that we think is real is actually a construction of inferences and interpretations that we misinterpret as reality. And unfortunately, the belief that we are directly observing and understanding ‘reality’ discourages us from trying to change it. Hence our concept of ‘reality’ is the enemy of innovation."
Roger Martin
"Is Reality the Enemy of Innovation?"
BusinessWeek.com
Dec. 4, 2006
Is Reality the Enemy of Innovation?
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