Google Alerts is a free service that emails you updates based on search criteria you specify. Seven things you should be monitoring for your business:
- Your boss. He or she will appreciate being informed on what others are saying, good or bad.
- Your company. How is your company being talked about on the Internet air waves?
- Your products. What are customers saying about your products? Do they like them or are they complaining?
- Your top three customers. Enhance your relationship with your top customers by congratulating them when they win awards or notifying them if their customers express concerns.
- Your top three prospective customers. As with your current customers, build a relationship by acknowledging their accomplishments, recognitions, awards, etc.
- Your industry's important issues. Are there critical issues that will affect your industry (e.g., a piece of legislation)? Keep your current and prospective customers informed too.
- Your competitors. What products are they releasing? Who are their new clients? What are their customers saying about them?
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