Copyblogger by Brian Clark is an excellent resource for copywriting tips. One of the many useful articles is how to write effective headlines. Here are seven headline formulas that you can easily adapt to your own marketing materials:
- Give Me [short time period] and I’ll Give You [blank].
- If You Don’t [blank] Now, You’ll Hate Yourself Later.
- The Lazy [blank’s] Way to [blank].
- Do You Recognize the [number] Early Warning Signs of [blank]?
- See How Easily You Can [desirable result].
- You Don’t Have to Be [something challenging] to be [desired result].
- Do You Make These Mistakes?

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