In the digital economy, how does one make money when there is an abundance of free copies on the Internet?
In Kevin Kelly's post Better than Free, he says "When copies are super abundant, they become worthless. When copies are super abundant, stuff which can't be copied becomes scarce and valuable." According to Kevin, there are eight categories of intangible value for something that could be free:
- Immediacy. Items delivered to your inbox the moment it is released or produced. Being the "first in line."
- Personalization. A concert recording tweaked to sound perfect in your living room. Books modified to your reading background.
- Interpretation. Paid support for free software. Red Hat and Apache for example.
- Authenticity. There may be free similar software or music, but users want the original from the creator.
- Accessibility. Many people will be happy to have others tend our "possessions" by subscribing to them.
- Embodiment. The music is free; the bodily performance expensive. The book is free; the bodily talk is expensive.
- Patronage. The elusive, intangible connection that flows between appreciative fans and the artist.
- Findability. When there are millions of books, songs, films, and applications requesting our attention, being found is valuable.
0 comments:
Post a Comment