How to write headlines that sell

Shaun Crowley provides examples of how to write headlines that sell. Here are some from his post Who Needs Headlines?

Reveal facts
85% of cigarette smoke is invisible

Use “How To” phrases
How to be the most respected person in your company.

Use a quote
“The best material I have seen at this level” Professor C. Banks, Milford University.

Lead with popularity
Over one million people rely on Realline Web Hosting

Guarantee the product
Guaranteed! Cut six to eight strokes off your game… or your money back!”

Ask a tantalizing question
Do you make these mistakes in English?

Announce something new
Introducing new finest cuts from Feleba

Announce how much and where to buy
Back-to-school shirts from just $4 at Barkleys

Just state the offer
Get a free Mozart CD in tomorrow’s Sunday Bugle

Start a story
When Edward Bertillon created Bertillon Noir, he didn’t just break the mould. He broke the law.