Want to use a photo of a person in your marketing? According to Dan Crowther of 101PublicRelations.com, studies show these are the characteristics of an effective photo:
- A picture of a woman. Men prefer pictures of women, women don't care.
- Mid to late 20's. Something about the age your mother was when you first saw her.
- Attractive, though not necessarily sexy. Sexy turns women off, attractive appeals to both men and women.
- Dressed nicely, but not sexy. Same rationale.
- Smiling lightly, not a toothy grin. The model looks approving, like she's happy with you.
- Body turned at a slight angle to the camera.
- Most importantly, eyes looking directly into the camera.
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