Tips for improving your memory from John Medina's book, Brain Rules.
- The human brain can only hold about seven pieces of information for less than 30 seconds! Which means, your brain can only handle a 7-digit phone number. If you want to extend the 30 seconds to a few minutes or even an hour or two, you will need to consistently re-expose yourself to the information. Memories are so volatile that you have to repeat to remember.
- Improve your memory by elaborately encoding it during its initial moments. Many of us have trouble remembering names. If at a party you need help remembering Mary, it helps to repeat internally more information about her. "Mary is wearing a blue dress and my favorite color is blue." It may seem counterintuitive at first but study after study shows it improves your memory.
- How do you remember better? Repeated exposure to information--in specifically timed intervals--provides the most powerful way to fix memory into the brain. [According to Medina, repeating 90-120 minutes after first exposure is the optimal time for memory reinforcement.]

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