5 web site features that increase trust of online shoppers

According to an eMarketer article, here are the top 5 web site features that increase trust of online shoppers:

  1. accurate, detailed product descriptions,
  2. notification that the order has been shipped,
  3. 1-800 number to contact customer service,
  4. ability to track order when shipped, and
  5. notification of any delays.

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