In the PDF article 14 Ways to Get Breakthrough Ideas, Mitch Ditkoff tells us how to define the right challenge:
"It’s not that they can’t find the solution," said G.K. Chesterton, the renowned American philosopher and writer, "they can’t find the problem!"
Translation?
Most people, in their rush to figure things out, rarely spend enough time framing their challenge in a meaningful way...
Coming up with the right question is at least half of getting the right answer. If you want a breakthrough idea, begin by coming up with a breakthrough question--one that communicates the essence of what you’re trying to create.
State your most inspired challenge or opportunity as a question beginning with words "How can I?" Then write it five different ways. Which is the real question?
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