12.5 opportunities for reaching prospects by mail

Sales authority Jeffrey Gitomer said, "It takes 7-10 impressions to get a sale and begin to build a relationship. You can get there quicker if you use the mail. Not e-mail-- regular old put-a-stamp-on-it mail. If you can't be there in person, send a letter."

Here are Jeffrey's 12.5 opportunities for getting in front of your customers and prospects by mail:

1. Thank you note for an order.
2. Thank you note for a referral.
3. Thank you note for continued (and valued) business.
4. Short note about a positive meeting or phone call.
5. Article from a magazine or newspaper about his business.
6. Something about his competition.
7. A joke, cartoon, or something funny.
8. Announcement of a new product with a deal "just for them."
9. Special sale or offer.
10. A newsletter (from your company).
11. A hot lead.
12. Notice of a meeting or seminar that might be of benefit to him.
12.5. Use cool stamps.