Another nugget from from Guy Kawasaki's interview with Ori Brafman of Sway: The Irresistible Pull of Irrational Behavior. Guy's question was, "what does it take to become a world class swayer?" Brafman said:
Impatience is your biggest obstacle, your biggest challenge. We want to see instant results, and if we have a great product but no one else seems to notice, we say, “Oh well, we tried, but no one’s getting it. Let’s move on.” It’s about determination... If you know what you have to offer is quality stuff and you keep communicating that, chances are that sooner or later people will take note.
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