How keeping others in the loop helps you

In an interview with Guy Kawasaki, author Ori Brafman of Sway: The Irresistible Pull of Irrational Behavior explains why it's smart to keep others in the loop:

Studies have shown that people are perceived as more reliable and effective when they communicate frequently. For example, entrepreneurs who keep in close touch with their VCs are perceived to be doing a better job. The frequent communication doesn’t mean sending out annoying emails or spam, but rather keeping people in the loop. “I just finished doing this and that. I’m going to start working on this project.” People love being included. It makes them feel important and it makes them feel like they’re part of the team. When we’re quiet, people assume—incorrectly many times—that we’re not staying on task and that we’re not being as productive and studious as we can be.