In Leah McElrath Renna's article For God's Sake, Get on Message! Ten Tips for the Obama Campaign, she explains how every time we get into the "we're right, so if maybe we just explain it well enough then they'll understand mode, we lose."
The reality is that the vast majority of people feel condescended to when things are "explained" to them. Most people function on "gut" feelings and imagery and understand things best when they are presented in simplified, symbolic and concrete terms. This isn't because most people are stupid, however. It's because life is overwhelming as it is. People do not have the time, attention or inclination to take in and process units of complex information.
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