From Jeffrey Pfeffer's and Robert Sutton's Evidence-Based Management website:
- Face the hard facts, and build a culture in which people are encouraged to tell the truth, even if it is unpleasant.
- Be committed to "fact based" decision making--which means being committed to getting the best evidence and using it to guide actions.
- Treat your organization as an unfinished prototype--encourage experimentation and learning by doing.
- Look for the risks and drawbacks in what people recommend--even the best medicine has side effects.
- Avoid basing decisions on untested but strongly held beliefs, what you have done in the past, or on uncritical "benchmarking" of what winners do.

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