From the post Timing my Email Marketing Campaign:
Email marketing is more personal than other forms of marketing as the recipients have chosen to receive and open your email, as an email marketeer you need to respect this and not abuse it...Regarding when to send an email:
Repetition might work on radio, television and road-side advertisements but not for email, sending multiple email marketing campaigns in close succession is an irritation not a marketing technique...
The general rule of thumb time span between email marketing campaigns should be at least 3 weeks, this of course depends on your content and the industry you are targeting...
When you send an email marketing campaign is incredibly important...
The industry considers 10:00 am - 1:00 pm Tuesday - Thursday as the best time to send an email marketing campaign.
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