According to a TechCrunch article, "The number of people who access news and information daily on their mobile phones doubled from 10.8 million in January, 2008 to 22.4 million in January, 2009."
To get your content in front of these mobile phone users, check out Delivr. It allows you to create a mobile landing page for web sites. You can then send a text message containing its URL to any US mobile phone number.
How to make content accessible to mobile phones
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