Some of the tips from the ReelSEO article 7 Tips for More Powerful Online Video Storytelling by former news anchor Donna Davis:
- Tell the story through the eyes of one person. It’s more affective to show one good person than to tell me about hundreds of anonymous people.
- Don’t use the sales pitch person in your video. Instead, show how a client’s life was changed by the service or product offered.
- Use the interview portions to convey opinion and emotion. Work to capture that emotion and your story will be more compelling.
- Let the video more than the audio tell the story. People are more visual and the mantra of news was always write to your video; don’t write first and then match video to your script. You are basically narrating pictures.
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