How to track QR codes

To create a custom URL for a QR code to track in Google Analytics, follow these steps:

1) Go to Google's URL Builder and fill in the requested information to create a unique URL. After you click the "Generate URL" button, copy the URL.

2) Go go Google URL Shortener and create a shortened version of the URL. The reason why is the shorter the URL, the less complex the QR code graphic will be. Now copy the shortened URL.

3) Finally, paste the shortened URL into a QR code generating website such as the ZXing Project.

After generating the QR code, begin using it in your marketing media.